“I am used to talk to people in a very direct way also regarding business topics. However, I had to realize that this didn’t work with people from Asia. All the time when I started talking directly to them they quit the talk very soon and I couldn’t build up something like a relationship. Later I found out that the Chinese usually prefer to begin a business meeting, especially if meeting someone for the first time, with some pleasant small talk. It may take more than one meeting before they are willing to begin serious, detailed talk. They are also reluctant to do business with people they do not feel comfortable with. “