“For me the most striking anecdote was here in Spain: for Austrians, it is usual to eat at roughly 12 p.m. and then we gobble down our food within 30 minutes. In Spain, lunch is celebrated in the afternoon, and then for a comparably long time period. When making an inconsiderate remark on that during a meeting – not at all meant offensively, but, nevertheless – I realized (quite painfully), that this indeed is a focal point of Spanish culture and thus need not be commented on!”