“Standard” Intercultural Course


To increase the trainees’ cross-cultural competence so that they can improve their work / business relationships with people from other cultures.

Después del curso, los participantes:

After the training, the trainees will:

– Know the most significant cultural differences (see below)

– Understand better the cultural logic behind each cultural preference.

– Know the strengths and weaknesses of each.

– Have tools to work and/or conduct business more effectively with people from other countries.


Cultural dimensions analyzed in the workshop:

    • Identity: individual o collective

– Communication styles (sincere or diplomatic)
– Decision making process
– Blame and rewards
– Motivation

    • Attitude towards the unknown

– Enthusiasm for innovation or preference for stability.
– Thinking patterns: inductive or deductive

    • Vision of time:

– Priority to the schedule or to the personal relationships
– One task or several tasks at the same time
– Orientation: past, present or future
– Orientation: short, medium or long term

  • Power distribution

– Hierarchies: superiors and subordinates
– Leadership styles
– Level of formality

    • Norms: rigid or flexible

– The business contract
– The price
– Marketing

    • Initial trust

– High or low

    • Involvement in workplace / business

– Personal o impersonal
– Divide between work and private life
– A “good” business presentation
– Starting a negotiation

  • Expression of emotions:

– Communication: expressive or controlled
– Interruptions: tolerated or avoided
– Silence and humor
– Non verbal communication
– Credibility

  • Masculinity” or “Femininity”:

– Gender roles
– Values: Productivity or Quality of life
– Be strong or be tender


    The optimal duration of this course is one day but an interactive lecture (4-5 hours) is also proposed.

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